Eniola Oluwole Resume

With over 20 years of experience in leading product and digital marketing teams, I am a seasoned UX leader who thrives on creating customer-centric experiences that drive business outcomes and brand loyalty. As the Global Head of User Experience, Design, and Research at Gap Inc., I oversee the end-to-end design and research process across the Gap, Old Navy, Banana Republic, and Athleta brands, covering web, mobile, in-store, and enterprise platforms.

Key Skills

Product vision, strategy, and roadmap
Experience optimization for conversion and preference
Leading coaching, and scaling distributed teams

EXPERIENCE

Global Head of User Experience, Design, & Research

Gap Inc. Aug 2022 – Present

Leading global design and research for Gap, Old Navy, Banana Republic, and Athleta for customer and enterprise product experiences.
Defined design and research staffing, scaling for end-to-end solutions across brands.
Championed user-centric experiences through design reviews, serving as the product design/usability escalation point.
Established KPIs for usability, delight, and preference, driving experience adoption and performance.

Chief Strategy and Experience Officer (CXO)

Velir Sep 2019 – Jun 2017

Oversaw capability development for Velir’s services, including marketing, visual design, product design, digital strategy, and user experience (UX).
Executive stakeholder for client rebranding, digital transformation, digital marketing, and product development engagements.
Defined client partner strategy through vision development, design thinking, omnichannel marketing approaches, and road mapping.
Led growth of brand marketing and UX capabilities to acquisition and through exit.

Head of Product & Brand Design

TripAdvisor Jun 2017 – Sep 2019

Launched social travel feed, redesigned core experience pages, and standardized product experience execution and delivery across the organization.
Led Tripadvisor’s product design team scaling and transformation from feature lead to goal-oriented with customer and brand-centric principles.
Translated business OKRs into actionable design strategy, KPIs, and collaborated on roadmaps.
Standardized brand identity & UX design system across nine business units, driving consistency and scalability within user experience and product development.

Senior Vice President, Experience (Brand & Design)

Genuine June 2013 – June 2017

Led Brand Marketing and Product Design for Red Hat, Partners Healthcare, b. Good, Great Wolf Lodge, Mass Mutual, Reckitt, Samuel Adams, and Titleist Relationships
Established Genuine’s UX and Strategy teams, defining roles and methodologies.
Defined operating models for alignment and efficient delivery across capabilities.
Launched strategy and UX capabilities, scaled org to acquisition and through exit.

Manager, User Experience

Publicis Sapient October 2011 – March 2013

Clients include Chrysler/Ram, Boehringer Ingelheim, Panera, The Hartford, Dunkin Donuts
Experience lead for Dodge Ram and Chrysler Commercial vehicles. Leading the planning and UX for the Ram Vehicle product line launch, Superbowl, Sports Illustrated, Country Music Awards, and Autoshow launch campaign executions.
Developed an ongoing product optimization program, increasing sessions and leads 17% and 12%, respectively for Ram.com through A/B testing and UX research testing.
Led user experience design for Panera.com e-commerce launch and The Hartford’s online auto quote experience. Defined the core personas, user journeys, experience epics, product pages, and personalization strategy framework.

Game, Print, and User Experience Design Roles

Gaming, Digital Agencies and Consulting 1995-2011

EDUCATION

Masters of Arts Degree in Interactive Design and Game Development

Savannah College of Art and Design

Bachelors of Fine Arts Degree in Visual Design

University of Massachusetts at Dartmouth