I lead experience design and research for growing and global companies.
Where I Focus
Shaping Long-Term Experience Visions that Drive Business Growth
I define multi-year experience strategies that connect company vision to measurable outcomes. I align design, product, and engineering around shared roadmaps that balance innovation, feasibility, and business growth.
Building Cohesive, Scalable, and AI-Enabled Product Experiences
I lead the design and development of cohesive, scalable product experiences. My approach integrates design systems and generative AI to create adaptive, human-centered interactions that improve usability and efficiency.
Driving Experience Excellence Through Evidence and Insight
I ground design decisions in data, experimentation, and customer insight. I use A/B testing, analytics, and journey mapping to uncover opportunities, validate solutions, and continuously optimize the end-to-end experience.
Team Leadership & Scaling
I build and scale high-performing design teams, fostering autonomy, clarity, and creative excellence. I coach designers and partner closely with product and engineering leaders to deliver better outcomes, faster.
I’m a UX and product design leader with 25+ years of experience driving end-to-end product development—from setting vision and building teams from the ground up to rolling up my sleeves and delivering thoughtful, high-impact design solutions. I’ve scaled organizations from 0 to 1 and 1 to 100+ across UX, research, and content, and thrive at the intersection of strategy and execution. My strength lies in turning complexity into clarity—aligning cross-functional teams, mentoring future leaders, and designing intuitive, scalable experiences that solve real user and business problems. Outside of work, I’m a sci-fi enthusiast, vintage Land Cruiser restorer, and proud father of three.
History
Maven AGI
Head of Design, User Experience & Research
Northwestern Mutual
Vice President of Design, User Experience, & Research
Gap, Athleta, Old Navy, & BR
Global Head of Design, User Experience, & Research
Tripadvisor
Head of Product & Brand Design
Talks & Panels
Scaling Design >
The challenges of growing a product design team when requests, resource needs, and responsibility grow exponentially.
Succeeding with Customer Experience >
Exploring pathways and methods that can boost CX efforts.
From Concept to Launch >
Mastering the New Dynamics of AI Product Innovation.