My name is Eniola Oluwole. I’m a Boston based creative director focusing on digital, customer experience, product design, and brand marketing strategy.
Over 18 years I’ve used my background in visual & game design to bring forth a creative, but goal oriented work process while leading a team of business stakeholders, design, and technical resources. In short, I try to shape client digital solutions and their associated brand perceptions to influence better consumer conversion.
Currently I’m at Genuine where I lead the Strategy, UX, Copy, Design team, Video and Experiential teams. I do this by defining Genuine’s overall creative approach, improving our methodologies and processes, looking for ways to build more cross-discipline collaboration, and finding ways to make Genuine an awesome place for creatives to work.