My name is Eniola Oluwole. I’m a Creative Director and Team Lead based in the Boston area. I have spent the last 18 years focusing on digital, design, user experience, and brand marketing strategy.
Using my background in visual & game design I bring forth a creative, but goal oriented work process while leading a team of business stakeholders, design, and technical resources. In short, I try to shape client digital solutions and their associated brand perceptions to influence better consumer conversion.
Currently I’m at Genuine where I lead the Strategy, UX, Copy, Design team, Video and Experiential teams. I do this by defining Genuine’s overall creative approach, improving our methodologies and processes, looking for ways to build more cross-discipline collaboration, and finding ways to make Genuine an awesome place for creatives to work.