I lead experience design and research for growing and global companies.
Where I Focus
Experience Strategy and Vision
Defining an experience vision, strategy, and roadmap. Collaborating with stakeholders to drive alignment
Optimizing the User Experience
Experience optimization for conversion, customer preference, and satisfaction
Coaching and Scaling Teams
Leading, coaching, and scaling organization-wide experiential teams.
I’m a UX and product design leader with 25+ years of experience driving end-to-end product development—from setting vision and building teams from the ground up to rolling up my sleeves and delivering thoughtful, high-impact design solutions. I’ve scaled organizations from 0 to 100+ across UX, research, and content, and thrive at the intersection of strategy and execution. My strength lies in turning complexity into clarity—aligning cross-functional teams, mentoring future leaders, and designing intuitive, scalable experiences that solve real user and business problems. Outside of work, I’m a sci-fi enthusiast, vintage Land Cruiser restorer, and proud father of three.
History
Maven AGI
Head of Design, User Experience & Research
Northwestern Mutual
Vice President of Design, User Experience, & Research
Gap, Athleta, Old Navy, & BR
Global Head of Design, User Experience, & Research
Tripadvisor
Head of Product & Brand Design
Talks & Panels
Scaling Design
The challenges of growing a product design team when requests, resource needs, and responsibility grow exponentially.
Succeeding with Customer Experience
Exploring pathways and methods that can boost CX efforts.
From Concept to Launch
Mastering the New Dynamics of AI Product Innovation.