Case studies

Selected work from leading design, research, and content teams. Most case studies are password-protected. Email me for access.

Xometry · 2026–now

Leading the shift to AI-assisted UX

Built an AI-assisted design workflow from scratch and won Design a formal quality-gate role in Xometry’s AI-SDLC.

Head of Product Design, Research & Content

Gap Inc. · 2022–2024

An end-to-end funnel redesign across Gap, Old Navy, Banana Republic, and Athleta: +6% conversion rate and +16% add-to-bag.

Global Head of UX, Design & Research

Gap Inc. · 2022–2024

Research, brand workshops, and experience concepts that tested at 4.8 out of 5 for visual appeal and 4.6 for ease of use.

Product vision and customer journeys

Tripadvisor · 2017–2019

Unified 9 business-unit design systems into one, consolidated 20+ libraries, and relaunched the brand (+10 pts consideration).

Head of Brand & Product Design

Hello Tractor × Rippleworks

Redesigned the booking and support touchpoints that connect farmers, tractor owners, and support staff.

Service design and product coaching

MassMutual

A multiyear partnership spanning the MassMutual.com redesign, a careers site, and an agent toolkit that lifted mailer orders 153% year over year.

End-to-end experience and brand

Modern Woodmen

Research, personas, future-state journeys, and a new website for a long-standing fraternal financial services organization.

Digital strategy and experience design

RedHat

Defined the user types, certification flow, and marketplace listings that let third-party developers certify and sell products in RedHat’s ecosystem.

0–1 platform and service design

Earlier work

The Porsche Driver Experience Center booking platform, the Dodge Ram 1500 launch, and The Hartford’s online insurance purchase.