Resume
User experience and product design executive.
I help organizations scale design into a strategic function that drives revenue and operational efficiency. Over 25 years, I’ve built and transformed design teams from 0 to 120+ across Fortune 500 and high-growth companies, led AI-first product delivery at Xometry and Maven AGI, unified fragmented systems at Tripadvisor, and rebuilt Gap’s design org after a reduction. I work at the intersection of executive strategy and hands-on craft, turning underperforming practices into high-output teams that ship measurable outcomes.
Experience
Jan 2026 – Present · Boston, MA
Head of Product Design, Research & Content · Xometry
- Drove the AI-led software development lifecycle (AI-SDLC) transformation across a 22-person UX org: 100% AI-enabled design delivery, with AI-assisted workflows running in all 7 product organizations ahead of the original Q4 target.
- Led UX design for Dashboard 2.0, the first buyer-facing surface built on Xometry’s new platform architecture and personalization rails.
- Delivered, hands-on and AI-led, a quoting workbench for Xometry’s quoting team, with role-based permissions, in-line quote review, margin guardrails, and real-time telemetry.
- Established a UX delivery operating model (Definition of Ready, pacing reviews, design checkpoints) that lifted the on-track squad rate from 29% to 86% in a single quarter and kept UX ahead of Engineering every quarter.
Apr 2025 – Dec 2025 · Boston, MA
Head of Design, User Experience & Research · Maven AGI
- Led end-to-end user experience for AI-driven customer support, sales enablement, and marketing personalization agents (voice, chatbot, copilot, email, SMS) serving 40+ enterprise customers.
- Defined and executed a platform redesign and a Three-Horizon UX strategy, aligning Product and Engineering and launching Maven’s strategic “Big Bet” Voice Agent and future-state experience prototypes.
- Designed UX for autonomous agents handling multimodal interactions (voice, text, UI) with real-time decisioning, enabling a 60% reduction in response time.
- Established rapid, AI-driven feedback loops combining prototype testing, customer interviews, and automated insight summarization, enabling sprint-level design iteration.
Oct 2024 – Mar 2025 · New York, NY
Vice President, User Experience, Product Design & Research · Northwestern Mutual
- Led a team of 120+ professionals and owned a $17M personnel budget across UX, research, and content.
- Defined 1-year and 3-year experience visions supporting digital and AI transformation across Wealth, Risk, Client Web & Mobile, Advisor Experience, and Servicing.
- Drove org-wide design system adoption, including enterprise onboarding, component frameworks, and brand integration.
- Championed human-centered solutions and cross-organizational alignment that improved client confidence and advisor productivity.
Aug 2022 – Sep 2024 · San Francisco, CA
Global Head of User Experience, Design & Research · Gap Inc.
- Inherited a product design and research team cut by a 70% headcount reduction and rebuilt it from 13 to 55+ people, scaling 315% through nearshore and offshore augmentation, while keeping full accountability for design and research across Gap, Old Navy, Banana Republic, and Athleta: web, mobile, and in-store.
- Led that rebuilt team through an end-to-end web and app funnel redesign, lifting conversion rate 6% and orders per unique visitor 2%, against a checkout baseline running 12% below benchmark.
Sep 2019 – Aug 2022 · Somerville, MA
Chief Strategy & Experience Officer (CXO) · Velir
- Scaled Velir’s design, digital strategy, and UX practice from the ground up, owning the P&L for a 30+ person multidisciplinary org (strategists, researchers, UX/UI designers, product, SEO, and analytics) and driving 18–21% year-over-year EBITDA growth that supported the agency’s M&A strategy.
- Executive lead for rebranding, digital transformation, and omnichannel product engagements, including Bayer, Hyland, the Bill & Melinda Gates Foundation, Atrius Health, and the International Monetary Fund, and defined strategic roadmaps for NGO, healthcare, and insurance clients.
Jun 2017 – Sep 2019 · Needham, MA
Head of Brand & Product Design · Tripadvisor
- Owned brand and product experience at global scale (49 markets, 490M+ average monthly unique visitors, a $1.6B revenue platform), leading a team of 50+ designers and researchers.
- Inherited a design practice with no dedicated leader for 3 years and 9 fragmented business-unit design systems; unified them into one, consolidated 20+ design libraries, and turned the org into a connected, goal-oriented team.
- Launched trip planning and the social travel feed, and redesigned core experiences (Home, PDP, PLP) across a platform with 60M+ web pages in 70 languages.
Jun 2013 – Jun 2017 · Boston, MA
Senior Vice President, Experience Design · Genuine
- Founded and scaled UX and strategy teams from the ground up, defining agile operating models, roles, and methodology across strategy, design, UX, and content; led major accounts including Red Hat, Titleist, MassMutual, Partners HealthCare, Imprivata, and Sentry Insurance.
- Drove 20% year-over-year agency growth through digital product and marketing engagements across healthcare, insurance, and B2B enterprise clients.
- Built UX and strategy into a core differentiator that contributed directly to the agency’s acquisition.
Skills
Leadership & strategy: design strategy, cross-functional leadership, go-to-market, digital transformation, M&A, coaching, team leadership and people development, strategic planning, design and UX operations
Design & product: product design, UX strategy, design systems, information architecture, creative direction, AI-assisted design, A/B testing, business impact, design language
Tools & platforms: Cursor, Claude, GitHub, Figma, OpenSpec, Spec Kit, FullStory, Conviva, Snowflake, Asana, Adobe Creative Suite
Domain expertise: SaaS and enterprise platforms, e-commerce, B2B, AI, agile, user research
Education
Master’s in Interactive Design & Game Development · Savannah College of Art and Design
Bachelor’s in Visual Design · University of Massachusetts Dartmouth