MassMutual is one of the nations leading financial services companies. from 2013-present I’ve lead the strategy and creative of this brands digital channels.
MassMutual Digital Marketing
End of Life Planning
Strategy and Creative for MassMutual End of Life Planning (Life insurance/Estate planning planning lines of business)
- Development of physical mailer to be used by agents as a closing tool when engaging with clients and prospects.
- Story-boarding and Concept of of the End of Life video which is used via digital channels (Email/Newsletter) when agents are engaging in prospect/client correspondence.
- 153% increase in mailers ordered by agents over previous year
- The 3rd highest monthly outside of the index page and campaign pages in two years.
End of Life Mailer
End of Life Planning Video
Strategy and creative for MassMutuals agency recruiting website. The concept was developed by using candidate and existing agent research incites. Focus was placed on Millennials and Job changes who need context on the role in addition to how the career might align to their own objectives.
MassMutual Careers Intro Video
Diversity & Inclusion
Top Questions "What's a day as an agent like?"
Value Builder/Selector (Value Alignment)
To help align the website to the new “Goals” oriented strategy my team and I developed onsite guidance and context setting tools. To support consumers attaining their goals we developed MassMutual’s new approach to calculators (16 calculators through strategy, design, and development).
to support the launch of the new MassMutual@work brand my team and I helped develop the brands positioning and marketing collateral. As the retirement/benefits offering matured we developed the brand identity and collateral to support in-market activities.
Strategy & Style Guide Development
- Creative & Strategy Lead: Eniola Oluwole
- Account : Garret Grant
- Strategy: Joe Panepinto
- Video Production: Justin Porier, Alex Marrow
- Project Management: Dana Valeri
- Visual Design: Matt Nagy
- User Experience: Joe gallagher