Relaunching The Dodge Brand
For Chrysler/Ram I was responsible for developing creative concepts for new website and digital solutions. I Facilitated digital strategy and roadmap development working sessions. I also developed the digital marketing plan & concepts for RamTrucks.com, 2012/2013 Ram Vehicle Product line digital launch, integrated partner and Autoshow launches.
I also developed core experience concept and cross agency plan for Ram 1500 and Heavy Duty Truck campaign launches.
Increased prospect opt-ins 17% above baseline. Developed ongoing site experience improvement program