About The Brand
b.good is a regional fast-casual restaurant chain that revolves around a simple idea – make fast-food “real” by making it the way it should be… by people not factories. It’s really a great company made up of awesome people.
For .bgood the design strategy was to connect consumers with the attributes of the brand – Hand Made, Authentic, Community Driven, and Locally Sourced. This was achieved through creating a hand drawn and hand made aesthetic. This meant even using the scanned recycled parchment they use in restaurant as the background of the app.
1.4 redemption per download or 1.4 visits to the restaurant per download.
3 orders per download
Average order value: $14.45
~53% of users shared a meal with a friend.
12% donated a meal to charity.